This is the first lesson in a video course about Benzak Denim Developers. It teaches you the story of the brand, it’s two guiding principles, and how the brand’s built on the passion of founder, Lennaert Nijgh.
If you know a bit about Iron Heart, the name Padmore will ring a bell. Outside of Japan, the face of the brand has always been Giles Padmore. A year and a half ago, his son Alex stepped up as general manager.
I met Alex at Selvedge Run to talk about his background and why the Iron Heart is never going to follow any fast fashion trends.
During Selvedge Run in Berlin earlier this summer, I sat down with Ben Woodhouse, the guy behind the Clobber Calm universe, to talk about his idea for offering better customer service when you’re shopping for raws online with the Clobber Call.
I met Ruedi Karrer aka the Swiss Jeans Freak at Selvedge Run in Berlin to talk about his vision for the Jeans Museum and how to bring it to life. You can watch the conversation in this video.
Together with Wouter Munnichs of the Long John denim blog, I’ve made a video course that teaches you how to sell jeans. Watch the teaser video for the course and join the waiting list to be the first to get updates about it!
While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. Pre-washing makes that possible. But it has some disadvantages too.
Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.
What is selvedge denim? Why is it more expensive than normal denim? Is it worth it? And is selvedge denim better? This video guide gives you the answers.
Have you noticed how the colour of your jeans changes as you wear and wash them? It’s called ‘fading’—and it’s because of how denim is dyed that it happens.
At the latest Bluezone show by Munich Fabric Start, I interviewed a handful of experts and influencers about the future of artificial intelligence and Big Data in the denim industry.
“It all started with an Instagram feed,” Ben of Clobber Calm writes in his Instagram profile, “and somehow I ended up a retailer!” I sat down with him at Kingpins in Amsterdam to learn how he did it. And I caught it all on camera!
When you wear raw denim for months without washing it, you often wear out the denim much quicker than what you might expect.
After a lot of trial and error, I discovered that I could make my raw denim last longer AND get great fades with this super simple denim care trick.
Before we know it, computers and robots will be making our jeans. At Munich Fabric Start’s Bluezone in January, I interviewed the show’s creative partners, Lucie and Tilmann Wröbel of Monsieur-T., on how the Concept Zone visualised how AI and Big Data can be combined with human creativity.
How a pair of jeans fit is essential for how good you feel wearing them. In this video, you’ll learn about the four elements of the anatomy of the fit, which determine how jeans sit on your body.
