Three Stylish Icons from KATO (And They’re Giving Them Away!)
This giveaway from KATO is a can’t-miss if you’re looking for an instant wardrobe overhaul.
Make Every Purchase Count with the Rugged Retail Rules
In the world of rugged retail, the stakes are high. Here are 10 rules that will help you make sure that every purchase is a meaningful one.
The Rugged Rules: 10 Guidelines for Stylish Heritage Looks
You may have the right pieces in your wardrobe, but are you wearing them right? Here are a few tips to make sure your looks don’t fall flat.
Why 2025 Could Be a Massive Year for Selvedge Denim
A number of the denim trends identified by style forecasters could help draw newcomers to the world of selvedge. In this article, we look at six of those trends.
The Best of the Rest: The Y4 Spot Prize Winners
Every year, the Invitational rewards special spot prizes to faders who distinguish themselves. Here are the Y4 spot prize winners.
The Results Are In: 25 Contest-Winning Raw Denim Fades
After a full year of fading, hundreds of fades have been put to the test. We have the privilege of introducing you to the winners!
The Best and Worst Colours to Wear With Dark Blue Jeans
They say that jeans go with everything, but some marriages are happier than others. Here are the best and worst colours to wear with raw selvedge jeans.
Craft and Code: Exploring the Future of Jeans at Bluezone
Discover how Bluezone’s Keyhouse merges tradition with innovation in denim production, from sustainable tech to artisan craftsmanship.
Selvedge Style FAQ: How to Style Raw Denim
If you have questions about how to wear selvedge jeans, you’ll find all of the answers in this selvedge denim style FAQ.
A Classic Reimagined: Tellason’s Lined Jean Jacket Reviewed
Tellason’s Lined Jean Jacket is a modern take on the classic Type III. Combining heritage styling, practical warmth, and rugged durability, it’s built for everyday life.
Perfect Rugged Gifts for the Clothes-Obsessed
Got somebody in your life who talks and thinks about clothes more than anything else? Here are some of the best pieces you can lay under the tree this year.
One-Size-Fits-All: Great Gift Without the Size Guesswork
Looking for that perfect gift for the denimhead in your life? If you aren’t certain about what size they are, this guide is crammed with sizeless options.
Grails, Gifts, and Stocking Stuffers: Bryan’s 2024 Wishlist
Looking for the perfect gift for the denimhead in your life? Here’s what we want to see under our tree this year.
Sweater Better: Heimat Have European Knitwear On Lock
Meet Heimat, the German knitwear brand known for its rugged wool hats and sweaters, that has expanded into a full collection of well-made iconic items.
Anchors Aweigh! The Best Naval-Inspired Outerwear of 2024
The falling leaves bring with them a host of new serious cool-weather and cold-weather outerwear from some of our favourite rugged brands.
Pocket Rocket: Tellason Coverall Review
In a world of reproductions, Tellason go their own rugged way. Their iconic Coverall Jacket is a stylish and rugged true-blue original.
Built for Fades: Realign’s New Line Pays Homage to Japan
Explore Realign Denim’s new collection, built for fades and inspired by Japanese craftsmanship. Discover premium selvedge denim made for lasting wear.
High and Dry: The Best of High-Rise Selvedge Jeans
Never tried high-rise selvedge jeans? You don’t know what you’ve been missing. Here are our favourite generously cut high-rise selvedge pairs.
Slim Pickings: The Best of Slim-Fitting Selvedge Jeans
If you’re looking for the absolute best-fitting pair of jeans that can also fade beautifully, these pairs should be at the top of your list.
Gustin Time: The Selvedge Brand Worth Waiting For
Since 2013, Gustin’s low-cost crowdsourced model has drawn crowds of denimheads. Patience is expected, but we think these jeans are worth waiting for.