Raw Denim vs. Pre-Washed Jeans: The Pros and Cons
While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. Pre-washing makes that possible. But it has some disadvantages too.
Blue Blooded Instagrammer #3: @vinyl66
In this third instalment of the blue bloods series, you’ll learn the story behind vinyl66’s Instagram feed, and how those drool-worthy pictures are made.
Vienna Gets the First International Iron Heart Store
The Low Down on Denim in Vienna becomes the first international Iron Heart Store. I’ve talked to the founder of The Low Down, Martin Novak, as well as Iron Heart’s Giles Padmore how it all came about, and why Vienna is the perfect location for an Iron Heart store.
Blue Blooded Instagrammer #2: @clobbercalm
In this second instalment in a new series of interviews with true blue bloods, Benjamin Woodhouse of Clobber Calm answers my questions.
How to Make Denim More Sustainable [Video]
Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.
Blue Blooded Instagrammer #1: @ironheartfadez
This is the first instalment in a new series of interviews with true blue bloods. First up is Adam Glinsky aka @ironheartfadez on Instagram.
What Makes Selvedge Denim So Special? [Video Guide]
What is selvedge denim? Why is it more expensive than normal denim? Is it worth it? And is selvedge denim better? This video guide gives you the answers.
How Denim is Dyed With Indigo [Video Guide]
Have you noticed how the colour of your jeans changes as you wear and wash them? It’s called ‘fading’—and it’s because of how denim is dyed that it happens.
Artificial Intelligence and Big Data in the Denim Industry
At the latest Bluezone show by Munich Fabric Start, I interviewed a handful of experts and influencers about the future of artificial intelligence and Big Data in the denim industry.
How to Go From Instagrammer to Retailer [Video Interview]
“It all started with an Instagram feed,” Ben of Clobber Calm writes in his Instagram profile, “and somehow I ended up a retailer!” I sat down with him at Kingpins in Amsterdam to learn how he did it. And I caught it all on camera!
Why I’ve Been Talking So Much About Product Knowledge
Through my humble career in denim retail, I’ve experienced first-hand how it’s much easier to create great experiences for your customers (that leads to more sales) when you have knowledge about the products you’re selling.
That’s why I created the Denimhunters Academy and produced the Denim 101 course.
How To Make Raw Denim Last Longer [Video Guide]
When you wear raw denim for months without washing it, you often wear out the denim much quicker than what you might expect.
After a lot of trial and error, I discovered that I could make my raw denim last longer AND get great fades with this super simple denim care trick.
The 5 Stages of How Red Wing Boots Are Made
We often hear and read about ‘craftsmanship’ and how the making of a product is what makes it ‘better.’ But how often is that actually true?
In this blog post sponsored by Red Wing Heritage Europe, I’ll show you why I believe the American bootmaker is one of the companies who actually can claim that their craftsmanship is what makes them different.
How the Concept Zone Visualised MAN+MACHINE [Video]
Before we know it, computers and robots will be making our jeans. At Munich Fabric Start’s Bluezone in January, I interviewed the show’s creative partners, Lucie and Tilmann Wröbel of Monsieur-T., on how the Concept Zone visualised how AI and Big Data can be combined with human creativity.
How To Find Jeans That Fit In 4 Simple Steps [Video Guide]
How a pair of jeans fit is essential for how good you feel wearing them. In this video, you’ll learn about the four elements of the anatomy of the fit, which determine how jeans sit on your body.
Five Favourites: Beginner’s Raw Selvedge Denim Jeans
Choosing your first pair of raw denim jeans can be challenging and confusing. In this Five Favourites, we recommend five of the best beginner’s raw selvedge denim jeans.
Why Adriano Goldschmied Is Nicknamed ‘the Godfather of Denim’
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.
11 Highlights and 6 Exhibitors You Shouldn’t Miss at Bluezone
This sponsored blog post guides you through eleven presentations, panel discussions and other highlights as well as six exhibitors that you should prioritise at the upcoming Bluezone show.
How Red Wing Made Manly Boots Attractive to Women
Q&A with Allison Gettings about the Red Wing women’s line; how it’s different from the men’s line, and how they made the popular brand transcend genders.
27 Revolutionary Denim Innovations You Need to Know
It’s tough to keep up with the constant evolution of denim. This blog post guides you through 27 of the most important recent denim innovations.