Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.
At the latest Bluezone show by Munich Fabric Start, I interviewed a handful of experts and influencers about the future of artificial intelligence and Big Data in the denim industry.
“It all started with an Instagram feed,” Ben of Clobber Calm writes in his Instagram profile, “and somehow I ended up a retailer!” I sat down with him at Kingpins in Amsterdam to learn how he did it. And I caught it all on camera!
Before we know it, computers and robots will be making our jeans. At Munich Fabric Start’s Bluezone in January, I interviewed the show’s creative partners, Lucie and Tilmann Wröbel of Monsieur-T., on how the Concept Zone visualised how AI and Big Data can be combined with human creativity.
This sponsored blog post guides you through eleven presentations, panel discussions and other highlights as well as six exhibitors that you should prioritise at the upcoming Bluezone show.
It’s tough to keep up with the constant evolution of denim. This blog post guides you through 27 of the most important recent denim innovations.
Although the internet has made learning easier than ever, we’re still drawn to knowledge on paper. We somehow trust printed knowledge a little more; maybe because it’s harder or maybe because it’s more prestigious?
If you want knowledge about denim on paper, these are some of my favourite denim books that I think every denimhead should read; books that inspired me and helped me write Blue Blooded.
Munich Fabric Start’s Bluezone show for January 2018 is themed MAN+MACHINE. The show will address the benefits and opportunities of software-generated creative processes and analyses of ‘big data.’
Kiya Babzani and his wife Demitra were some of the first to bring Japanese denim to the US. Before the store opened in 2006, Kiya visited a number of Japanese brands and got the exclusive rights on sales in the United States.
“Some were just confused,” he recalls. “They said, ‘But you have Levi’s in America. Why do you want what we make?’”
When you don’t know the products you’re designing, marketing or selling, your customers are much less likely to trust you. And that means they’re much less likely to do business with you.
This is why the denim business needs more education from places like Denim City in Amsterdam. I sat down with their head teacher, Maarten Wentholt, to learn more about what they do.
Marketing stunts or advertising campaigns don’t fool consumers; they want the real deal, not a sugar-coated version of a fake. They want authenticity. The big question is how are you authentic? As this blog post discusses, it all starts with the way you communicate.
This sponsored blog post revisits the ‘Infinite’ theme of Munich Fabric Start’s latest Bluezone show to discuss how denim in the future must be seasonless.
For the first time, a fabric trade show presented an approach to and work and think beyond trends for denim. Using denim communities can create long-lasting trends, as well as more personal relations with consumers.
In this sponsored blog post, six denim designers discuss the opportunities and challenges of the premium, fast fashion and heritage jeans sectors, and how to source for each of them.
The constant demand for newness in denim results in exponential innovation, much of which transcends seasons. That is the theme of Munich Fabric Start’s A/W18 Bluezone show in September 2017, titled ‘Infinite.’
In this sponsored blog post, eight industry experts discuss how denim can move beyond seasons to create long-lasting trends.
Brit Eaton is a true denim hunter, exploring mines, salvage yards, and ghost towns on a quest for indigo treasures. If you want to keep up, you will need a keen eye, a head for history, and a silver tongue. A look at what it takes to uncover truly vintage jeans worth thousands of dollars.
This quick guide teaches the essentials you need to be good at selling jeans in retail, including how to help your customer find perfect jeans that fit and how he should wash his jeans.
Retailers are leaving a lot of money on the table simply because their staff isn’t probably trained.
This free guide lists three common selling mistakes in jeans retail and how you can avoid them with a bit of basic retail sales training.
Livid Jeans are opening up their supply chain, allowing us to traces the journey our clothes make, and the people involved in making them with transparency.
In this guest post, Stefano Aldighieri argues that you can’t examine garments solely based on form and function, but that you also have to consider fashion.
