How Denim is Dyed With Indigo [Video Guide]
Have you noticed how the colour of your jeans changes as you wear and wash them? It’s called ‘fading’—and it’s because of how denim is dyed that it happens.
Artificial Intelligence and Big Data in the Denim Industry
At the latest Bluezone show by Munich Fabric Start, I interviewed a handful of experts and influencers about the future of artificial intelligence and Big Data in the denim industry.
How to Go From Instagrammer to Retailer [Video Interview]
“It all started with an Instagram feed,” Ben of Clobber Calm writes in his Instagram profile, “and somehow I ended up a retailer!” I sat down with him at Kingpins in Amsterdam to learn how he did it. And I caught it all on camera!
Why I’ve Been Talking So Much About Product Knowledge
Through my humble career in denim retail, I’ve experienced first-hand how it’s much easier to create great experiences for your customers (that leads to more sales) when you have knowledge about the products you’re selling.
That’s why I created the Denimhunters Academy and produced the Denim 101 course.
How To Make Raw Denim Last Longer [Video Guide]
When you wear raw denim for months without washing it, you often wear out the denim much quicker than what you might expect.
After a lot of trial and error, I discovered that I could make my raw denim last longer AND get great fades with this super simple denim care trick.
The 5 Stages of How Red Wing Boots Are Made
We often hear and read about ‘craftsmanship’ and how the making of a product is what makes it ‘better.’ But how often is that actually true?
In this blog post sponsored by Red Wing Heritage Europe, I’ll show you why I believe the American bootmaker is one of the companies who actually can claim that their craftsmanship is what makes them different.
How the Concept Zone Visualised MAN+MACHINE [Video]
Before we know it, computers and robots will be making our jeans. At Munich Fabric Start’s Bluezone in January, I interviewed the show’s creative partners, Lucie and Tilmann Wröbel of Monsieur-T., on how the Concept Zone visualised how AI and Big Data can be combined with human creativity.
How To Find Jeans That Fit In 4 Simple Steps [Video Guide]
How a pair of jeans fit is essential for how good you feel wearing them. In this video, you’ll learn about the four elements of the anatomy of the fit, which determine how jeans sit on your body.
Five Favourites: Beginner’s Raw Selvedge Denim Jeans
Choosing your first pair of raw denim jeans can be challenging and confusing. In this Five Favourites, we recommend five of the best beginner’s raw selvedge denim jeans.
Why Adriano Goldschmied Is Nicknamed ‘the Godfather of Denim’
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.
11 Highlights and 6 Exhibitors You Shouldn’t Miss at Bluezone
This sponsored blog post guides you through eleven presentations, panel discussions and other highlights as well as six exhibitors that you should prioritise at the upcoming Bluezone show.
How Red Wing Made Manly Boots Attractive to Women
Q&A with Allison Gettings about the Red Wing women’s line; how it’s different from the men’s line, and how they made the popular brand transcend genders.
27 Revolutionary Denim Innovations You Need to Know
It’s tough to keep up with the constant evolution of denim. This blog post guides you through 27 of the most important recent denim innovations.
10 Popular Jeans Archetypes and How To Style Them
The 10 jeans archetypes give you a fundamental understanding of how to style jeans, which becomes a lifeline when you’re navigating new fashions and trends.
7 Denim Books You Need To Have In Your Collection
Although the internet has made learning easier than ever, we’re still drawn to knowledge on paper. We somehow trust printed knowledge a little more; maybe because it’s harder or maybe because it’s more prestigious?
If you want knowledge about denim on paper, these are some of my favourite denim books that I think every denimhead should read; books that inspired me and helped me write Blue Blooded.
The History of Pre-Washed Jeans (Told by 3 Pioneers Who Made It)
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
Everything You Need to Know about How Leather Is Made
Most denim fans are also leather fans. We especially like our leather work boots. But a pair of boots are only as good as the leather they’re made from.
This blog post explains how leather is made, from rawhide to finished leather; including a detailed review of the four stages of the leather production, and explanations of popular leather terms.
The Only Christmas Wishlist Denimheads Need for 2017
I never know what to put on my wishlist for Christmas. So, this year, I decided to ask five friends what they think I should wish for. And since I know many guys are like me, I put their recommendations together in this Christmas wishlist edition of ‘Five Favourites.’
What You Need to Know About the Opportunities of AI in Denim
Munich Fabric Start’s Bluezone show for January 2018 is themed MAN+MACHINE. The show will address the benefits and opportunities of software-generated creative processes and analyses of ‘big data.’
Meet the Retailer: Kiya and Demitra Babzani of Self Edge
Kiya Babzani and his wife Demitra were some of the first to bring Japanese denim to the US. Before the store opened in 2006, Kiya visited a number of Japanese brands and got the exclusive rights on sales in the United States.
“Some were just confused,” he recalls. “They said, ‘But you have Levi’s in America. Why do you want what we make?’”